Preview
About This Online ‘s Module
One of the goals and outcome of our research and work as a Product marketing, is to create the product’s value and help deliver it to the client and by that helping its promotion. In the Value proposition where we incorporate all that we learned and
understood about the customer, this needs and pain point, the market and its trends, our advantages and why they should pick us. We should highlight to other marketing experts what to include and what to avoid in their creation for the solution. As we Understand that the customer is on a buyer journey, we should know what collateral to offer in each stage.
Objectives
By the end of this class, you will know how to write an excellent long and short value proposition. We will know how to incorporate all that we learned about the market, the personas, their needs and our advantages in different ways and with different collaterals. We will learn the priorities our work and how to make sure thier marketing creators know what we expect from them. We will review which collaterals is best for each stage of the buying journey.
Who Should Attend
Product Marketing Managers, Marketing Content Managers, Product Managers, Marketing Creators. Business and Sales personnel, Entrepreneurs and anyone who wants to learn about the different marketing methods.
Overview
The class combines theory and examples that provide knowledge and understanding of how to create the best story including a long and short value proposition in a personalized way to each persona, market, and customer’s pain points.
We will know how to priorities the work and highlight want is included and what should be avoided in the collaterals and other marketing products.
We will map which collateral works best for each stage of the buying journey.
Main Topics
- What is a marketing collateral?
- The process of creating it
- The story’s building blocks
- Writing the Value proposition
- Long and short value propositions
- The best collaterals for each of the buying journey stages
- Examples
Instructor
The class was created by a director of Product Marketing and Strategy with over 20 years of experience in leading, launching and marketing hardware and software solutions and teams globally. As a lecturer and consultant to organizations around the world, she coaches product managers and product marketing managers.
Related Course’s Modules
Related Services
Individual Online Coaching for Fast and Successful Implementation
Course Information
Author Information
Patrick Attias