In a recent study among companies around the world shows that companies that match their marketing content to their buyer’s needs, the Buying Cycle and use messaging and innovative marketing tools reduce their time to market by 13%, and improving their profitability by 19%.
A leading and successful company puts their customer and their needs at the center. Producing compelling marketing content help convince the client that you understands their needs and can provide the right solution. Understanding the customer and creating a clear differentiation are at the heart of the company’s goals.
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Similar Courses
Online Self-learning Training
Module 1: The Product Life Cycle
Module 2: The Buying Journey
Module 3: The Buying Journey's Players
Module 4: The Persona
Module 5: The Market and Competitors
About this Course
Product Marketing Management
(ID: 002-001E)
- Objectives
By the end of the course, you will know how to create marketing content and product launch plans
- Who should Attend
Product Marketing Managers, Marketing Content Managers, Product Managers, Marketing Creators
- Overview
The course combines theory and experimentation workshops that provide skills and tools required for the preparation of plans and different marketing collateral in a professional manner, while the market analysis highlighting the client’s point of view and differentiation of the product / solution of the company. Learn to identify the customer and the factors that influence the decision making process. We will practice writing Value Proposition and messages emphasizing the unique value of the solution, understanding the dilemma of customer and market, and how the proposed solution solves it. We will understand the Buying Cycle and learn to adjust the marketing deliverable for each stage, to the budget and Visitor Journey
- Main Topics
-Value Proposition – concise and to the point
-Buying Cycle and content for each step
-Buying Persona – map and get to know all the players and create to increase your winning chances
-Messaging – building an effective and accurate messages
-Competitive analysis, market and Influencers mapping
-Building blocks and story creation
-Collaterals for different marketing channels
-Visitor Journey
-Market research and overview
- Launch/ Marketing plan - based on needs and success metrics
- Instructor
The course is delivered by the director of product marketing and strategy for the senior in the country with over 20 years of experience leading the launch and marketing solutions and hardware and software teams in the world. Lecturer and consultant to organizations around the world. Inaugurates product managers / marketing industry's best.
- Course Length
22 hours
- Course Schedule
- Date: September 2017
- Location: Tel Aviv, Israel
- For more information and registration click here!
