Preview
About This Online ‘s Module
In order to become an expert in a particular market, we need to know, understand and follow all related markets and the market’s influencers. This includes not just our market, but also our customer’s market. Sometimes these are not the same.
The same goes for following the other players, competitors, we have. The alternative solutions can be similar to ours or might be a different way to solve the problem. Knowing how the client works now what alternative solutions are available in the market and what alternative solutions or products they are looking at, will help us position ourselves better and highlight the differentiations.
Objectives
By the end of this class, you will know how to review the markets – our customer’s market and our market, and which issues we need to address, especially when selling in more than one market or country. You will understand the main barriers you should know of, the influencers and why you should invest in them, and key market trends and how to follow them in order to stay updated, prepared and relevant.
You will also know how to review your competitors and the main pieces of information you should know about them.
This research is a critical step before you start working on our messaging, collaterals and plans.
Who Should Attend
Product Marketing Managers, Marketing Content Managers, Product Managers, Marketing Creators. Business and Sales personnel, Entrepreneurs and anyone who wants to learn about the different marketing methods.
Overview
The class combines theory and examples that provide knowledge and understanding of how to follow the markets, the influencers, market trends and barriers. Knowing who they are, how to follow them is critical in order to stay updated, prepared and relevant.
Knowing your competitors, their strengths and weaknesses on more than product to product level, is a key step before you start working on our messaging, collaterals and plans. This information will help you highlight your advantages.
Main Topics
- Your customer’s market and Your market
- The market influencers
- What are the Barriers in different countries? Why is it Important?
- Market trends and How to follow trends
- Who are your competitors
- Getting to know your competitors
- What do you need to know
- A competitor’s card
- Example
Instructor
The class was created by a director of Product Marketing and Strategy with over 20 years of experience in leading, launching and marketing hardware and software solutions and teams globally. As a lecturer and consultant to organizations around the world, she coaches product managers and product marketing managers.
Related Course’s Modules
Related Services
Individual Online Coaching for Fast and Successful Implementation
Course Information
Author Information
Orly Nahum1 Month Unlimited Access to This Course’s Module
1 Month Unlimited Access to This Course’s Module
3 Months Unlimited Access to This Course’s Module
3 Months Unlimited Access to This Course’s Module
1 Month Unlimited Access to This Course’s Module + 3 Hours Online Coaching
1 Month Unlimited Access to This Course’s Module + 3 Hours Online Coaching
3 Months Unlimited Access to This Course’s Module+ 3 Hours Online Coaching
3 Months Unlimited Access to This Course’s Module + 3 Hours Online Coaching
