Preview
About This Online Course’s Module
There are Three variables that influence the product success that you should be aware of when promoting a product – Product Life Cycle position, The market and the buying journey, which shows where the product is and which challenges we have which we should take into account.
In this module we review the different stages in the buying journey. What are the questions the client ask himself, and how can we best position our product in each stage.
Objectives
By the end of this class, you will understand the different stages in the buying journey, what are the questions the client ask at each stage.
Who Should Attend
Product Marketing Managers, Marketing Content Managers, Product Managers, Marketing Creators. Business and Sales personnel, Entrepreneurs and anyone who wants to learn about the different marketing methods.
Overview
The class combines theory and examples that provide knowledge and understanding of what are the different stages in the buying journey and what questions the buyer ask himself at each stage. This information will help you identify the stage your client is in the buying cycle and how can we best position our product in each stage.
Main Topics
- What is the Buying Journey?
- The different steps and stages in the Buying Journey
- How to position the client and your product?
- Example
Instructor
The class was created by a director of Product Marketing and Strategy with over 20 years of experience in leading, launching and marketing hardware and software solutions and teams globally. As a lecturer and consultant to organizations around the world, she coaches product managers and product marketing managers.
Related Course’s Modules
- The Product Life Cycle
- The Buying Journey’s Players
- The Persona
- The Competitors and Market’s Influencers
Related Services
Individual Online Coaching for Fast and Successful Implementation
Course Information
Author Information
Orly Nahum1 Month Unlimited Access to This Course’s Module
1 Month Unlimited Access to This Course’s Module
3 Months Unlimited Access to This Course’s Module
3 Months Unlimited Access to This Course’s Module
1 Month Unlimited Access to This Course’s Module + 3 Hours Online Coaching
1 Month Unlimited Access to This Course’s Module + 3 Hours Online Coaching
3 Months Unlimited Access to This Course’s Module+ 3 Hours Online Coaching
3 Months Unlimited Access to This Course’s Module+ 3 Hours Online Coaching
