Product Marketing - Online Self-Learning Course (All 6 Lessons)

Objectives

By the end of the course, you will know how to create marketing content and product launch plans

Who should Attend

Product Marketing Managers, Marketing Content Managers, Product Managers, Marketing Creators

Overview

The course provides the tools required for the preparation of plans and different marketing collateral in a professional manner, while the market analysis highlighting the client’s point of view and differentiation of the product / solution of the company. Learn to identify the customer and the factors that influence the decision making process. We will learn how to write the Value Proposition and messages emphasizing the unique value of the solution, understanding the dilemma of customer and market, and how the proposed solution solves it. We will understand the Buying Cycle and learn to adjust the marketing deliverable for each stage, to the budget and Visitor Journey

Course Lessons
- Lesson 1 – Understanding the product’s life cycle
- Lesson 2 – The buying journey
- Lesson 3 – The buying journey players
- Lesson 4 – The persona
- Lesson 5 – The market and the competitors
- Lesson 6 – The value proposition and collateral

Course Information

Author Information

Orly Nahum

1 Month Unlimited Access to This Course

$149.90

1 month of access

1 month of access to the course

3 Months Unlimited Access to This Course

$399.90

3 months of access

1 Month Unlimited Access to This Course + 3 Hours Online Coaching

$499.00

1 month of access

1 month of access + online coaching with our Product Marketing expert

3 Months Unlimited Access to This Course+ 3 Hours Online Coaching

$559.00

3 months of access

3 Months access + 3 hours online coaching with our Product Marketing expert.

Lifetime access to all modules

SALE $550.00 $449.00

Product Marketing – Online Full Course

The Product Life Cycle

By the end of this class, you will understand the Product life cycle, what are the objectives and deliverable for each stage.

The Buying Journey

By the end of this class, you will understand the different stages in the buying journey, what are the questions the client ask at each stage.

The Buying Journey Players

By the end of this class, you will understand who the players are, what role they play in the Buying Journey and at which stages they take part. You will also be able to map the players and what input you should provide them.

The Persona

By the end of this class, you will know how to build a player’s persona. Each player is, in a way, a client – whether they approve the deal or just influence it. In this module, we will learn how to get to know our clients (or players) and their environment by getting to know their persona. By knowing them better, we can improve your chances. You will know which marketing channels they prefer, how you can most likely get their attention.

The Competitors and Market Influencers

By the end of this class, you will know how to review the markets – our customer’s market and our market, and which issues we need to address, especially when selling in more than one market or country. You will understand the main barriers you should know of, the influencers and why you should invest in them, and key market trends and how to follow them in order to stay updated, prepared and relevant. You will also know how to review your competitors and the main pieces of information you should know about them. This research is a critical step before you start working on our messaging, collaterals and plans.

The Launch and Marketing Plan