Preview
About This Online Course’s Module
A persona is a person’s character or a person’s type, and represents our client or a player. By collecting the data and building the persona’s profile, we make sure our communication, collateral and go-to-market plans are focused, targeting them and are tuned to them.
By knowing them better, we can improve our chances. We will know which marketing channels they prefer, how we can most likely get their attention, and as a result, where to invest our marketing budget to maximize results. We can use this knowledge to personalize our messaging, story and collateral based on their preferences and interests, and as a result, we will increase the chances that they will review our materials and find it relevant to them.
Objectives
By the end of this class, you will know how to build a player’s persona. Each player is, in a way, a client – whether they approve the deal or just influence it. In this module, we will learn how to get to know our clients (or players) and their environment by getting to know their persona. By knowing them better, we can improve your chances. You will know which marketing channels they prefer, how you can most likely get their attention.
Who should attend
Product Marketing Managers, Marketing Content Managers, Product Managers, Marketing Creators. Business and Sales personnel, Entrepreneurs and anyone who wants to learn about the different marketing methods.
Overview
The class combines theory and examples that provide knowledge of how to build a player’s persona. How to map them and get to know them better. As a result you will be able to use this knowledge to personalize your messaging, story and collateral based on their preferences and interests. This will increase your chances.
Main Topics
- What is a persona?
- How to collect the data and get to know your client’s persona
- The information
- Persona’s card
- Persona’s rings
- Persona’s map
- Their Issues and needs chart
- How to map personas
- Example
Instructor
The class was created by a director of Product Marketing and Strategy with over 20 years of experience in leading, launching and marketing hardware and software solutions and teams globally. As a lecturer and consultant to organizations around the world, she coaches product managers and product marketing managers.
Related Course’s Modules
- The Product Life Cycle
- The Buying Journey
- The Buying Journey’s Players
- The Competitors and Market Influencers
Related Services
Individual Online Coaching for Fast and Successful Implementation
Course Information
Author Information
Orly Nahum1 Month Unlimited Access to This Course’s Module
1 Month Unlimited Access to This Course’s Module
3 Months Unlimited Access to This Course’s Module
3 Months Unlimited Access to This Course’s Module
1 Month Unlimited Access to This Course’s Module + 3 Hours Online Coaching
1 Month Unlimited Access to This Course’s Module + 3 Hours Online Coaching
3 Months Unlimited Access to This Course+ 3 Hours Online Coaching
3 Months Unlimited Access to This Course’s Module + 3 Hours Online Coaching
