Preview
About This Online Course’s Module
The theory of a product life cycle was first introduced in the 1950s to explain the expected life cycle of a typical product from design to obsolescence, a period divided into the phases of product introduction, product growth, maturity, and decline. In this module we will review each stage and what are the requirements and deliverable for each one.
Objectives
By the end of this class, you will understand the Product life cycle, what are the objectives and deliverable for each stage.
Who should attend
Product Marketing Managers, Marketing Content Managers, Product Managers, Marketing Creators, Business and Sales personnel, Entrepreneurs and anyone who wants to learn about the different marketing methods.
Main Topics
- What is the Product Life Cycle?
- What are the Product marketing management objectives for each stage
- What are the deliverable for each stage
- Examples
Instructor
The class was created by a director of Product Marketing and Strategy with over 20 years of experience in leading, launching and marketing hardware and software solutions and teams globally. As a lecturer and consultant to organizations around the world, she coaches product managers and product marketing managers.
Related Courses
- The Buying Journey
- The Buying Journey’s Players
- The Personas
- The Competitors and Market’s Influencers
Related Services
Individual online coaching for fast and successful implementation
Course Information
Author Information
Orly Nahum