Preview
About This Online Course’s Module
In many cases, the buying decision is not made by a single person. One person might have the final say but usually, they seek the input of others. Some influence the decision as a market expert, some test the product or service, and some might negotiate on the company’s behalf.
In this class we will get to know each one of the players, what they want to know in order to provide their input, at which stage of the buying journey they take part. We will also use an example to get a real-life mapping of the players and their input.
Objectives
By the end of this class, you will understand who the players are, what role they play in the Buying Journey and at which stages they take part. You will also be able to map the players and what input you should provide them.
Who should Attend
Product Marketing Managers, Marketing Content Managers, Product Managers, Marketing Creators. Business and Sales personnel, Entrepreneurs and anyone who wants to learn about the different marketing methods
Overview
The class combines theory and examples that provide knowledge and understanding of who are the different players, which stages in the buying journey they take part in and what questions they ask. This information will help you identify the players, position them and best position your company and your product.
Main Topics
- Who are the Players?
- What role they have in the Buying Journey?
- Which stages they have a role in?
- What they want to know in order to provide their input?
- Example
Instructor
The class was created by a director of Product Marketing and Strategy with over 20 years of experience in leading, launching and marketing hardware and software solutions and teams globally. As a lecturer and consultant to organizations around the world, she coaches product managers and product marketing managers.
Related Course’s Modules
Related Services
Individual Online Coaching for Fast and Successful Implementation
Course Information
Author Information
Orly Nahum1 Month Unlimited Access to This Course’s Module
1 Month Unlimited Access to This Course’s Module
3 Months Unlimited Access to This Course’s Module
3 Months Unlimited Access to This Course’s Module
1 Month Unlimited Access to This Course’s Module + 3 Hours Online Coaching
1 Month Unlimited Access to This Course’s Module + 3 Hours Online Coaching
3 Months Unlimited Access to This Course’s Module + 3 Hours Online Coaching
3 Months Access to This Course’s Module + 3 Hours Online Coaching
