Product Management Course

Product Management

(ID: 002-003E)

• Objectives

  By the end of the course the participant understand the role of the

  Product Manager, you will learn efficient work methods and useful

  tools for a quality and efficient product leadership (inbound and

  Outbound)

•   Who should Attend

  Product Managers, Project Managers

•  Overview

  The course combines theory and workshop experience that provide

  the skills and tools necessary to develop an innovative idea,

  present it and get approval from the senior management. You will

  learn how to work with interfaces such as the development teams

  and sales and how to build a launch plan effectively. Understand

  and practice the needs and actions at the various stages of the

  Product Life Cycle. You will learn to smoothly move product /

  solution from concept, investment approval, MRD, details of the

  solution development teams (PRD), pricing, launch to market and

  sales teams (Launch Plan), road map, up to the end the life of the

  product (product termination)

•  Main Topics

  - Product Life Cycle Management

  - Development concept and positioning

  - Writing and presenting MRD/PRD

  - The transfer of information development teams effectively

  - making decisions regarding product release

  - Pricing

  - Launch Plan and content

  - Preparation of sales and marketing materials

  - Ongoing care of a mature product

  - Examining the market and competitive analysis

•  Instructor

  The course is delivered by a senior director of Product

  Management, Marketing and Strategy with over 20 years of

  experience. Leading, launching and marketing hardware and

  software solutions and teams globally. Lecturer and consultant to

  organizations around the world. Inaugurate and coaching Product

  Managers / Product Marketing Managers.

•  Course Length - 22 hours

•  Related Services

  - Individual coaching for fast and successful implementation. more....